Debo Adebayo
Debo Adebayo is a marketing consultant and producer. He joined Tangle soon after its creation and held the post of Communications Director until April 2020. Debo is Senior Producer at Tamasha Theatre Company. He regularly works with artists and companies such as Talawa, Nitrobeat, Utopia Theatre and writer, performer and director Mojisola Adebayo. When he’s not producing and communications strategies, Debo runs Mix ‘n’ Sync a music publisher, whilst also working as a music supervisor and DJ.
Theatre credits include I Stand Corrected (producer and music supervisor, Oval House/London, 2012, Artscape/Cape Town, 2012), Muhammad Ali and Me (producer and music supervisor, Oval House/London 2008, Albany/London, 2016), Moj of the Antarctic (Assistant Composer, Oval House/London 2008, British Council Tour of Afrcia, 2008, Lyric Hammersmith/London, 2007). TV Invisible (Random Acts, Channel 4, 2012).
What has been your highlight from working with Tangle
There have been many over the years but what immediately springs to mind is Tangle becoming an NPO and then subsequently receiving an uplift from ACE. From starting off as a ‘one-woman (Anna Coombs)-band’ running from a room in a flat to that point was a real statement. That security helped allow the company to produce and successfully tour totally unique versions of Doctor Faustus and Volpone.
How have you seen Tangle shows change since you joined
The ambition for productions has continually grown over the years - artistically, and commercially. The company has now got to the treasured point where it knows exactly where it’s strength lies - rejuvenating classic texts which combine some Western theatre approaches with the township- style approach of Southern Africa. That strength is also unique and, from the number of audiences we’ve had a pleasure of performing to over the last few years, there is a real national appetite for the work.
How has the landscape of theatre marketing changed over time
I’ve predominantly worked for companies that champion the work of and by artists of African, Caribbean, Asian or Mixed heritages. The conversations around diversity and positive action initiatives have always been central in those organisations and continue to be. Over the last few years some good progress has been made in the wider sector in beginning to open up more opportunities to these artists and practitioners, making cracks in the glass ceiling. But, there is still lots of work to be done until the doors are permanently unlocked.
What tips would you give a new theatre group who wanted to advertise their first show
There isn’t really any magic answer that will sell out every show. Well not that I know of! I’d say always start with being clear why you’re producing a particular play and importantly why now. Identify who the play is for (and why) and subsequently find the touch points in your piece which will be relevant to those groups. From there all the creative - from artwork, copy to trailers and other assets, should flow, as well as your strategies for reaching them. And always give yourself more time than you think. Marketing is rarely effective when rushed.
What was your favourite performance and why
Unfortunately, due to the tour being cut short I wasn’t able to see Volpone fully so it would have to be Doctor Faustus with Workshop Negative a close second.
What is next for you
I’ll continue to wear my other hats as Lead Producer for Tamahsa Theatre Company as well as an independent music publisher at Mix ’n’ Sync.
Do you have any advice for individuals looking to start a similar career
I’d say never let anyone confine you to a box. My career has evolved over the last 15 years and is now doubt still evolving - I hope so. From being a DJ and working solely in the music industry to starting out in Digital Marketing to running marketing campaigns to now producing theatre. As hard as it is, never doubt yourself or your abilities. You’ll go as far as you’re willing to go. However, master your craft(s) and commit yourself to every project/job - large or small. Always keep learning and be open to working in new ways - the current pandemic is testament to that. Finally, surround yourself with people who inspire you.